2026 · Harvey Nichols · Retail and seasonal
Seasonal red packet design for the Lunar New Year retail programme.
Red packet design for the Lunar New Year retail programme, made for the seasonal calendar and the store environment it sits in.
Brief
Seasonal retail has a fixed date and a fixed set of brand codes. The design has to read as new each year without drifting from the house look, and it has to survive print production at volume.
A red packet is handled, given and kept. It is one of the few pieces of retail print that leaves the store and gets looked at twice.
Detail
- Role
- Freelance art director
- Scope
- Seasonal retail design · Print production
- When
- 2026
- Delivered
- Through an agency partner
Red packet / front and back 16:9
Detail 4:3
In store 4:3