2025 · 26 · Seiko · Always-on content
Embedded visual content support, month after month.
Embedded visual content support for the client's in-house marketing team on a recurring monthly basis through April 2026, holding brand consistency across an always-on social calendar.
Brief
Covering Lorus and ALBA. The work sat inside the client's own marketing team rather than beside it, on a monthly cadence: brief, direct, produce, ship, repeat.
An always-on calendar is a consistency problem more than a creative one. Every post has to look like the same brand made it, across months, without a fresh argument each time.
This is the shape a fractional retainer takes in practice. Senior direction available on a fixed monthly basis, embedded in the team that needs it. The engagement closed when the client moved marketing fully in-house.
Detail
- Role
- Embedded visual content support
- Scope
- Social content · Brand consistency · Monthly cadence
- When
- Through April 2026
- Delivered
- Through an agency partner