2025 · Dyson · Print and event
Event invitation leaflet, extending a multi-year relationship.
Invitation leaflet design for a brand event, continuing a working relationship that began in 2023 on site at Dyson head office.
Brief
From January 2023 to December 2024 I worked as a senior designer embedded at Dyson head office, applying the Dyson Design System across cross-platform customer journeys. Engaged directly at first, then on site through Thousand & One. The 2025 invitation work continues that relationship on a freelance basis.
Working inside an established design system is its own discipline. The constraint is the point: the work has to be recognisably Dyson before it is recognisably mine.
Being the outside creative a brand keeps at its own head office for two years is the part of this worth knowing.
Detail
- Role
- Freelance art director. Previously senior designer, embedded on site 2023 · 2024
- Scope
- Print collateral · Event invitation · Design system application
- When
- 2025
- Delivered
- Through an agency partner